Bettina Deda is a Creative Mentor and Writer with a degree in business administration and 16 years experience in public relations, project management, and corporate writing for IT and technology companies. After moving to Australia in 2008, she followed her creative calling and studied at a design school in Sydney. In parallel, she attended styling and photography workshops, public speaking courses and several art and writing classes.
Combining her passion for colour and design with her project management and writing skills, she self-published the first practical style guide for empty nesters downsizing to apartments, Downsize with Style, in 2014. Subsequently, Bettina spoke at author talks, apartment living workshops, and property events to share her message with the increasing number of empty nesters and apartment dwellers.
Her passion for writing led to content and copywriting services for business owners and entrepreneurs as well as a personalised PR consulting and copywriting service for Corporate Executives. She also writes freelance for design and lifestyle magazines and media outlets.
Her current book project is a memoir.
Born in a small country town in the southwest of Germany, I always loved to surround myself with beautiful things. At the age of 12, my mother introduced me to the creative arts. We went to the theatre, the opera, and art exhibitions. Art, architecture, and design have always been close to my heart; however, I was not courageous enough to study interior architecture and decided to go with a degree in business administration. After graduating, I worked for three years as intern and editor in an editorial office in Mainz before I started my career in public relations at Fleishman-Hillard Germany in Frankfurt am Main. After three years, I changed to Fink&Fuchs Public Relations in Wiesbaden. I worked there for 13 years for corporate clients in the IT and consumer electronics industries. I managed teams up to ten people before I was promoted to be a member of the management team where my focus was in business development and agency marketing.
I contributed my first feature article to the German reference book Technikjournalismus, technical journalism, published by the German Association of Specialised Journalists in 2008.
Married to an Australian, a beautiful apartment, a successful career in public relations, I was well settled in my Wiesbaden routine. My life was ordered and predictable, and I liked it that way. However, there was always the dormant desire to work creatively, to paint and draw, to connect to the world of art and design.
One day in 2007, my husband came home and told me that a company in Sydney had offered him a job. I instantly felt that this was the sign from the universe I had waited for in the past ten years – after I had lost my grandmother and mother within a couple of months in 1998.
Although it took all my courage, I decided to leave everything behind that meant something to me: my family, my friends, my career and our beautiful family home that we had purchased and renovated a few years earlier.
In June 2008, I arrived in Australia with my husband, my two boys and four suitcases to start a new chapter of my life.
Following my creative calling, I immersed myself in the world of drawing and painting and became a member of the Art Gallery of New South Wales. The moment I walked through the large timber doors I felt like I was diving into a pool of refreshing water after a hot summer day – entering a world of silence, freedom, creativity, and happiness. The art gallery – a perfect place to contemplate and spend time on my own – makes me smile and my heart sing.
Looking back on the first fifty years of my life, I find it fascinating how things that happened to me determined my path in life as much as those that didn’t. Being a citizen of both countries, Australia is home now and Germany the country where I was born and spent the first 42 years of my life.
As a memoirist, I revealed my journey from an uneducated background in country Germany to the world of art, design, and writing in one of the most beautiful cities in the world: Sydney, Australia. My current project is my memoir Wandering and Wondering – a cross-cultural story about courage, vulnerability, and transformation, illustrated with my drawings. As a non-fiction writer, I love featuring interior design projects for print and online magazines.
As a creative mentor, I draw upon my background in public relations, corporate communications, visual arts, interior design, and colour psychology to help others accomplish their creative goals. For empty nesters, I self-published a practical style guide to manage their downsizing project successfully. For business owners and entrepreneurs, I offer content and copywriting services. For corporate executives, I provide a personalised PR and copywriting service to help them tell their unique story with compelling content.
I am a colour lover and collector of beautiful things; beauty, gratitude, and curiosity are my top values; I am the proud mum of two boys; I love green tea, yoga, flea markets and antique shops; my favourite notebook is 3am from Kikki-K; yoga and meditation have helped me step out of my comfort zone and live more consciously.