CONTENT MARKETING STARTER PACKAGE
Attention small business owners!
Are you struggling to tell your unique story with compelling content?
Do you need help with editorials, case studies, newsletters, or social media posts?
Are you missing out on conversations on your top social media platforms because you don't have set up your profiles yet?
Are you looking into a lead capture system but don't know where to start?
Do you prefer a personalised service rather than working with a large agency?
This package will provide you with a foundation for your content marketing strategy. The recommended timeframe is up to 3 months.
- You will have a content marketing plan as a guideline for the next 12 months.
- You will learn the tools to manage and distribute your unique content.
- You will have a lead capture system installed to increase your subscriber list.
- Automated content distribution will give you peace of mind so that you can concentrate on your core business.
- You are present on your most important social media channels and ready to join the conversation.
Step 1: Content Strategy
- Define positioning and target market
- Drill down features & benefits of your product/service
- Clarify tone of voice
- Draft content marketing strategy & plan
Step 2: Content Creation
- Specify SEO keywords & Social Media hashtags
- Research and create editorial calendar
- Set up blog (or review the existing)
- Set up social media accounts incl. company and staff profiles (or review existing)
- Define process for content writing and distribution
Step 3: Implementation
- Recommendation for email Marketing software (or review existing)
- Create opt-in forms for home page, blog and landing pages
- Compile a free offer for subscribers
- Write and implement automated email response for first-time subscribers
Your one-time investment: AUD 2,499
Software platform costs are not included. Payment plans available.
This package is for small businesses and start-ups, who
- Believe in educational marketing
- Want to deliver valuable content to their prospects
- Are interested in implementing a powerful lead capture system that converts prospects into clients.
As a Creative Mentor with a 16-year background in public relations, corporate communications, and journalism for IT and technology companies, Bettina offers a personalised service and is passionate about helping you tell your unique story with compelling content that addresses the right people.
CONTACT ME TODAY TO DISCUSS HOW YOU CAN CREATE A PIPELINE OF PROSPECTS TO CONVERT INTO CLIENTS!