by Bettina Deda | Jun 30, 2025 | Books, Publishing, Writing |
When it comes to telling your story, it’s easy to get caught up in what you’re going to say — the facts, the achievements, the data points. But here’s the thing: how you say it is just as important — maybe even more. Creative writers talk a lot about tone of voice...
by Bettina Deda | Jun 16, 2025 | Books, Publishing, Writing |
When you integrate storytelling into your content, you’re not just sharing information, you’re building trust, credibility, and engagement. A great example is the book Construction Scrum by Felipe Engineer-Manriquez. When working with the author, we merged...
by Bettina Deda | Jun 7, 2025 | Books, Publishing, Writing |
Stories inspire action! Whether you are presenting a proposal, crafting marketing content, or writing a book about your expertise, storytelling makes your message more engaging and memorable. In the design and construction industry, where technical details and project...
