by Bettina Deda | Nov 19, 2025 | AEC Thought Leadership, Construction, Creativity, Publishing, Writing |
AEC professionals are used to coordinating multidisciplinary teams, engaging with stakeholders, navigating uncertainty, and bringing ambitious ideas into reality. Yet when it comes to building influence or showing up consistently online, you may feel stuck, scattered,...
by Bettina Deda | Nov 11, 2025 | AEC Thought Leadership, Construction, Publishing, Writing |
Great influence doesn’t happen by accident — it’s designed with the same discipline as a building. Professionals in AEC (Architecture, Engineering, Construction) instinctively understand structure. You wouldn’t pour a foundation without a plan; yet so many...
by Bettina Deda | Nov 4, 2025 | Construction, Publishing, Writing |
Why silence is the most expensive strategy of all In the world of architecture, engineering, and construction (AEC), leaders are wired for precision, accountability, and results. You don’t move until the design is validated, the plan signed off, and the numbers...
by Bettina Deda | Aug 25, 2022 | Case Study, Construction, Copywriting |
In 2019, James Pease, Executive Director, Design and Construction at UCSF Medical Center, San Francisco, and Founder of the Lean IPD blog engaged Bettina Deda as content writer and editor. The Lean IPD blog was a small, struggling hobby in a niche market with a lot of...
