by Bettina Deda | Jun 30, 2025 | Books, Publishing, Writing |
When it comes to telling your story, it’s easy to get caught up in what you’re going to say — the facts, the achievements, the data points. But here’s the thing: how you say it is just as important — maybe even more. Creative writers talk a lot about tone of voice...
by Bettina Deda | Jun 16, 2025 | Books, Publishing, Writing |
When you integrate storytelling into your content, you’re not just sharing information, you’re building trust, credibility, and engagement. A great example is the book Construction Scrum by Felipe Engineer-Manriquez. When working with the author, we merged...
by Bettina Deda | Jun 7, 2025 | Books, Publishing, Writing |
Stories inspire action! Whether you are presenting a proposal, crafting marketing content, or writing a book about your expertise, storytelling makes your message more engaging and memorable. In the design and construction industry, where technical details and project...
by Bettina Deda | Jan 20, 2025 | Books, Publishing, Writing |
Imagine handing a prospective client or industry partner not just your business card, but a valuable book that showcases your expertise, insights, and successes in your industry. A book is more than a marketing tool; it’s a powerful statement of your authority and...
by Bettina Deda | Aug 22, 2023 | Books, Business Writing, Creativity, Publishing, Writing |
Writing a business book can be a long and challenging journey with lots of ups and downs. You’re your manuscript has been edited and your book is about to be released to the world–whether self-published or through a commercial publisher–it’s time to promote it and...
by Bettina Deda | May 29, 2023 | Books, Business Writing, Publishing, Writing |
Do you have an idea for a book and don't know how to start? Are you working on a manuscript and feeling stuck? Do you have a completed book sitting on your shelf and need publicity? I am excited to announce a new collaboration with three industry experts:...
