Being a big fan of mood boards and vision boards, I have realised how powerful this tool is to help me accomplish my goals and encourage design thinking. For the first time in 2015, I started the year with a vision board to manifest my personal goals for the upcoming twelve months. By looking at my vision board every day, I managed to achieve my three New Year's resolutions before the year ended.

Unlocking your creative potential is the key to achieving your personal and business goals. Design Thinking is a methodology used by designers and creative people to solve complex problems and find desirable solutions for themselves or their clients.

Embrace Design Thinking

RMIT University design professor, Gerda Gemser, explains Design Thinking as “a set of practices that helps companies see problems from a new perspective and solve them in an atypical way.”

Often, people, who rely a lot on the left side of their brain, believe they are not creative because they can’t draw, paint, or write. However, creativity is a skill that can be developed and practised. The more you immerse yourself in the creative process and start stepping out of your comfort zone, the better results you will achieve.

In the world of design, mood boards are used to show design concepts to clients. A mood board is a type of poster design including images, text, colour chips, fabric swatches, natural elements, and other objects in a curated composition of the mood board creator. Mood Boards are a versatile tool for visualisation and storytelling. Contrary to facts and figures, stories can touch humans at their heart and inspire them to make a decision or take action.

[pullquote1 align="center" variation="purple" cite="Excerpt from an article in HBR, March 2014, by Harrison Monarth."]Storytelling may seem like an old-fashioned tool, today — and it is. That’s exactly what makes it so powerful. Life happens in the narratives we tell one another. A story can go where quantitative analysis is denied admission: our hearts. Data can persuade people, but it doesn’t inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul.[/pullquote1]

By embracing the mood board technique, you will

  • Discover your natural capacity for creativity
  • Gain clarity about a creative process and project you are working on
  • Be able to tell your story based on a great communication tool
  • Learn a creative method to visualise and structure abstract ideas
  • Conceptualise new product or service ideas using a creative approach
  • Develop your creativity, teamwork, and communication skills
  • Take action and the next step to achieve the desired result
  • Have a tool to test a project before putting it into practice

There are many applications for the mood board technique – in your private and professional life.

In the corporate environment, for example, mood boards can be used for the following applications:

  • Corporate vision
  • Product and service design and development
  • Branding
  • Marketing
  • Culture Change
  • Team building

If you are curious to learn more about my new mood board workshop for business owners and corporates, contact me here or tweet me @bdcolourdesign.

Feature Image: Mood board for a new mood board workshop with Bettina Deda colour design

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