
Creative Copywriting & Storytelling meet German accuracy.
Experienced construction marketing content writer, helping design and build firms with SEO copywriting and B2B content marketing.
On time. On target.
Construction Content Marketing & Business Book Coaching
Construction Marketing
Construction Marketing Content Writer
Content marketing for Design and Construction Firms
Creative Mentoring
Business Book Editing
Structural Editing, Copy Editing, Proofreading
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Getting connected to Bettina is the best thing that could have happened to my writing ambitions. I have been keeping my book idea on the back burner as just that, an idea, for way too long until making a lucky connection and being referred to Bettina by colleagues at the Lean Construction institute as an author consultant and coach.
Working together in an online Book Strategy Workshop, we were able to map out the entire structure of the book within two hours and Bettina was also very helpful with writing tips, goal setting and accountability strategies so I can stay on track with weekly writing goals. In addition, she suggested writing exercises and input on my early writing to help me find my voice and writing style will be instrumental in on-going self-edits.
I look forward to continuing to work with Bettina as she has a wonderful coaching style and brings a wealth of information to share with budding authors.
Bettina is an engaging and skilled writer, dedicated and diligent in all areas of the craft. I enjoyed working with Bettina while she worked with ArchiPro and highly recommend her. Her commitment to research and attention to detail was greatly appreciated. I wish her well in her next chapter!
Bettina has been an invaluable part of the leanipd.com team. She quickly got up to speed on the industry and has helped significantly ramp up the website with high-quality content. I couldn't keep up without her. I highly recommend her work.
Visit Bettina's Blog
The Magic of Memoir Writing – Starting From Place
In 2022, my memoir Dare to Dance was finally published after a 7-year writing journey. When I moved to Northern NSW in 2023, after 15 years in Sydney, I started journaling on my journey and gathering content for another memoir. For a long time, I didn't know where it...
5 Non-Fiction Books that Shaped my WRiting and Life in 2024
I love reading non-fiction. Here are 5 books that stood out for me this year and inspired my writing and personal life: Be Useful: 7 Tools for Life by Arnold Schwarzenegger I love reading memoirs and biographies and this one was a page-turner. By sharing his story,...
New Storytelling event on the Northern Rivers
Monica Rosenfeld started Stories that Stir in February 2022 in Sydney. After attending my first event in June last year, I was hooked and kept returning. The Stories that Stir event series was designed to break down barriers, stir conversation and inspire positive...