Creative Copywriting & Storytelling meet German accuracy.
With a background in public relations, I help entrepreneurs and corporate teams in the construction industry tell their stories in words that matter.
On time. On target.
What you can expect
Services & Industries
Content Marketing Workshops
Editing & Publishing
Architecture | Design | Construction
Health & Wellness
IT & Tech
Bettina is an engaging and skilled writer, dedicated and diligent in all areas of the craft. I enjoyed working with Bettina while she worked with ArchiPro and highly recommend her. Her commitment to research and attention to detail was greatly appreciated. I wish her well in her next chapter!
Bettina has been an invaluable part of the leanipd.com team. She quickly got up to speed on the industry and has helped significantly ramp up the website with high-quality content. I couldn't keep up without her. I highly recommend her work.
Visit Bettina's Blog
Do you have an idea for a book and don't know how to start? Are you working on a manuscript and feeling stuck? Do you have a completed book sitting on your shelf and need publicity? I am excited to announce a new collaboration with three industry experts:...
In 2019, James Pease, Executive Director, Design and Construction at UCSF Medical Center, San Francisco, and Founder of the Lean IPD blog engaged Bettina Deda as content writer and editor. The Lean IPD blog was a small, struggling hobby in a niche market with a lot of...
Construction professional engages Bettina Deda as his business book editor Felipe Engineer-Manriquez, Registered Scrum Master™ and entrepreneur in the construction industry, hired Bettina Deda as writing coach and editor for his book Construction Scrum, released in...