With a background in public relations and project management, I help entrepreneurs with business writing and content marketing. I am a self-published author and a creative writer.

I also partner with Arbonne, a certified BCorporation, to empower people with holistic body health, sustainable healthy living, and a passionate community.

The one thing that brings the most joy to my life is ballroom dancing.


Bettina Deda Copywriter, Content Writer


Do you need help with SEO copywriting, business writing or content marketing? Find out more.



Here's how to create a happy home in a smaller space. Visit the Downsize with Style book website to learn more about Bettina’s roadmap to downsizing success.
Arbonne is a certified BCorporation balancing profit and purpose.

Mentor & Coach

Interested in sustainable healthy living and working at your own terms? Check out what Arbonne is about.

Bettina was an absolute pleasure to work with. She was able to weave her writing magic on the blog posts I had drafted ready for my website under a tight deadline. I look forward to the opportunity of working with her again.
Rich Everett

Intuitive Coach

Bettina helped steer me through the creation of my business website and strategic marketing plan. Bettina is a thorough professional, works to a brief, delivers on or before time, and adds entrepreneurial value and insights with astute and focused advice – and a great sense of humour. I enjoyed our project and am sure we will work together again in future.
Peta Seaton

Entrepreneur, Ashton Park Moss Vale

Bettina has been an invaluable part of the leanipd.com team. She quickly got up to speed on the industry and has helped significantly ramp up the website with high-quality content. I couldn't keep up without her. I highly recommend her work.
James Pease

Lean IPD Conultant

Brands I Worked With


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It’s Time…

It’s Time…

Day 1 - Monday, 23 March 2020 Today, as Australia is going into lockdown, it’s time for us to embrace the change in our social life and the opportunities that come with it. Times like these force us to slow down, to feel the (uncomfortable) feelings, and to surrender....

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