
Creative Copywriting & Storytelling meet German accuracy.
Experienced construction marketing content writer, helping design and build firms with SEO copywriting and B2B content marketing.
On time. On target.
Construction Content Marketing & Business Book Coaching
Construction Marketing
Construction Marketing Content Writer
Content marketing for Design and Construction Firms
Creative Mentoring
Business Book Editing
Structural Editing, Copy Editing, Proofreading
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Getting connected to Bettina is the best thing that could have happened to my writing ambitions. I have been keeping my book idea on the back burner as just that, an idea, for way too long until making a lucky connection and being referred to Bettina by colleagues at the Lean Construction institute as an author consultant and coach.
Working together in an online Book Strategy Workshop, we were able to map out the entire structure of the book within two hours and Bettina was also very helpful with writing tips, goal setting and accountability strategies so I can stay on track with weekly writing goals. In addition, she suggested writing exercises and input on my early writing to help me find my voice and writing style will be instrumental in on-going self-edits.
I look forward to continuing to work with Bettina as she has a wonderful coaching style and brings a wealth of information to share with budding authors.
Bettina is an engaging and skilled writer, dedicated and diligent in all areas of the craft. I enjoyed working with Bettina while she worked with ArchiPro and highly recommend her. Her commitment to research and attention to detail was greatly appreciated. I wish her well in her next chapter!
Bettina has been an invaluable part of the leanipd.com team. She quickly got up to speed on the industry and has helped significantly ramp up the website with high-quality content. I couldn't keep up without her. I highly recommend her work.
Visit Bettina's Blog
More than Copy: Content Management for Lean IPD blog
In 2019, James Pease, Executive Director, Design and Construction at UCSF Medical Center, San Francisco, and Founder of the Lean IPD blog engaged Bettina Deda as content writer and editor. The Lean IPD blog was a small, struggling hobby in a niche market with a lot of...
From Walking in the Dark to Walking in the Sun
Construction professional engages Bettina Deda as his business book editor Felipe Engineer-Manriquez, Registered Scrum Master™ and entrepreneur in the construction industry, hired Bettina Deda as writing coach and editor for his book Construction Scrum, released in...
11 Inspirational Quotes from Books I read in 2021
Last year, I set the goal to read one non-fiction book a month. I ended up reading about 15. Joining a non-fiction book club in May helped me not only to stay accountable but also to discover books I would not have read otherwise. We focus on memoirs, biographies, and...