by Bettina Deda | Aug 25, 2022 | Case Study, Construction, Copywriting |
In 2019, James Pease, Executive Director, Design and Construction at UCSF Medical Center, San Francisco, and Founder of the Lean IPD blog engaged Bettina Deda as content writer and editor. The Lean IPD blog was a small, struggling hobby in a niche market with a lot of...
by Bettina Deda | May 8, 2019 | Events, Writing |
I spent a long weekend in Melbourne where I attended my third CopyCon, Australia's leading copywriting conference, on the 4 May 2019. CopyCon19 promised to be a day jam-packed with helpful content for copywriters to build their business. And it was. We heard from...
