Kind Words

Getting connected to Bettina is the best thing that could have happened to my writing ambitions. I have been keeping my book idea on the back burner as just that, an idea, for way too long until making a lucky connection and being referred to Bettina by colleagues at the Lean Construction institute as an author consultant and coach.

Working together in an online Book Strategy Workshop, we were able to map out the entire structure of the book within two hours and Bettina was also very helpful with writing tips, goal setting and accountability strategies so I can stay on track with weekly writing goals. In addition, she suggested writing exercises and input on my early writing to help me find my voice and writing style will be instrumental in on-going self-edits.

I look forward to continuing to work with Bettina as she has a wonderful coaching style and brings a wealth of information to share with budding authors.

Christian Pikel

Managing Principal at The ReAlignment Group, Ltd.

"Bettina helped steer me through the creation of my business website and strategic marketing plan. Bettina is a thorough professional, works to a brief, delivers on or before time, and adds entrepreneurial value and insights with astute and focused advice – and a great sense of humour. I enjoyed our project and am sure we will work together again in the future."

Peta Seaton

Corporate Executive & Entrepreneur

"Bettina was referred to me for a copywriting project. After having been through a not so great experience with another copywriter, I was a wee bit gun shy. But Bettina was such a pleasure to work with. She really listened with a desire to capture what I wanted and in a tone that was me. Her style is very collaborative, keeping the lines of communication open rather than writing something and throwing it over the fence. The outcome exceeded my expectations. I highly recommend working with Bettina. I am sure I will contact her again in the future. "

Brella Lee

Transformational Life Coach

"I’ve just had a chance to read through your story on the Rozelle house. I really enjoyed it and am impressed by the comprehensive information you’ve provided on details and the work that was done. Thank you so much for the great job you’ve done on it."
Sue Kontic

Editor, Australian Home Ideas

"We also have Bettina Deda writing on design and, while I didn’t realise its personal value at the time of publishing her work in our Autumn edition, her article on Downsizing in Style proved to be a real benefit to me. On a whim and fancy, my family and I recently sold our sprawling Queenslander with its established tropical garden and moved into a brand-new modern house with a small yard and open-plan living…Following Bettina’s article, not only made it easy, but thoroughly inspiring."
Petrina Smith

Editor, The Retiree Magazine


I engaged Bettina in April 2019 to help us create content for our blog. After working with me for over three years, Bettina has become an expert in our niche field and fills multiple roles for Lean IPD, going above and beyond the work of producing content. She is our project manager, interviews our industry experts and creates articles that provide actionable results for our readers. She also supports the backend of the blog uploading content, writing author bios, curating photos and making sure we publish on a regular schedule.

The Lean IPD blog is now a recognized industry resource for design and construction professionals. With Bettina's leadership, we published 53 articles (81% of our blog content), have over 100 unique visitors per day and over 50k views per year.

Bettina also does the project management of our monthly newsletter, which has grown to over 2000 subscribers with over 30% reading each issue on average.

Bettina is a joy to work with and the results are consistent and outstanding."

James Pease

Executive Director Design & Construction , UCSF Medical Center

"I met Bettina through James Pease when she interviewed me as a contributing author for the Lean IPD blog. I enjoyed working with her and recently engaged her for a long-form writing project. Her writing and editing skills help me write effectively while achieving my communication purpose. Her style and approach begin with understanding my goals. With Bettina’s guidance, my writing flows better, and I feel that her help has reignited my passion for written communication and storytelling. I highly recommend Bettina for your next blog, website, or long-form writing project."

Felipe Engineer-Manriquez

National Director Lean Construction , McCarthy

"Bettina was an absolute pleasure to work with. She was able to weave her writing magic on the blog posts I had drafted ready for my website under a tight deadline. I look forward to the opportunity of working with her again."

Rich Everett

Intuitive Coach

"Bettina helps Geberit a lot to tell our great story with her creative writing and ideas. We appreciate and value her enthusiasm and professionalism that reflects in the success of the case studies, advertorials she has created."

Borbala Jarmi

Marketing Manager , Geberit Australia

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