Kind Words
"Bettina helped steer me through the creation of my business website and strategic marketing plan. Bettina is a thorough professional, works to a brief, delivers on or before time, and adds entrepreneurial value and insights with astute and focused advice – and a great sense of humour. I enjoyed our project and am sure we will work together again in the future."
"Bettina was referred to me for a copywriting project. After having been through a not so great experience with another copywriter, I was a wee bit gun shy. But Bettina was such a pleasure to work with. She really listened with a desire to capture what I wanted and in a tone that was me. Her style is very collaborative, keeping the lines of communication open rather than writing something and throwing it over the fence. The outcome exceeded my expectations. I highly recommend working with Bettina. I am sure I will contact her again in the future. "
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I engaged Bettina in April 2019 to help us create content for our blog. After working with me for over three years, Bettina has become an expert in our niche field and fills multiple roles for Lean IPD, going above and beyond the work of producing content. She is our project manager, interviews our industry experts and creates articles that provide actionable results for our readers. She also supports the backend of the blog uploading content, writing author bios, curating photos and making sure we publish on a regular schedule.
The Lean IPD blog is now a recognized industry resource for design and construction professionals. With Bettina's leadership, we published 53 articles (81% of our blog content), have over 100 unique visitors per day and over 50k views per year.
Bettina also does the project management of our monthly newsletter, which has grown to over 2000 subscribers with over 30% reading each issue on average.
Bettina is a joy to work with and the results are consistent and outstanding."
"I met Bettina through James Pease when she interviewed me as a contributing author for the Lean IPD blog. I enjoyed working with her and recently engaged her for a long-form writing project. Her writing and editing skills help me write effectively while achieving my communication purpose. Her style and approach begin with understanding my goals. With Bettina’s guidance, my writing flows better, and I feel that her help has reignited my passion for written communication and storytelling. I highly recommend Bettina for your next blog, website, or long-form writing project."
"Bettina was an absolute pleasure to work with. She was able to weave her writing magic on the blog posts I had drafted ready for my website under a tight deadline. I look forward to the opportunity of working with her again."
"Bettina helps Geberit a lot to tell our great story with her creative writing and ideas. We appreciate and value her enthusiasm and professionalism that reflects in the success of the case studies, advertorials she has created."