Business Writing Sydney | Editing | Design | Construction

Dare to Dance - A Midlife Memoir

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Creative Copywriting & Storytelling meets German accuracy.

With a background in public relations and project management, I help entrepreneurs and corporate teams transform their stories into words that matter.

On time. On target.

What you can expect

creative copywriting, content marketing in sydney northern Beaches, storytelling, workshops

More than Copy

A strategic thinking Partner
Creative Mentoring
Peace of mind

Structure & Time Management

A born organiser & people's person with excellent project management skills.

Construction Scrum by Felipe Engineer Manriquez edited by Bettina Deda, leanIPD, scrum, agile

Book Editing

A creative soul, memoir writer, and author of a self-published interior design book. Need help with your business book idea & manuscript? Let's discuss your project!

Services & Industries

Content Creation
Blogs/Newsletters
Case Studies
Business Presentations

blog management, editing, content writing, storytelling

Content Management

content and copywriting, case studies, articles, editing, Sydney copywriter

LinkedIn Profiles

Content Marketing Workshops

Business Book Editing

Copywriting and Editing for Architecture, INterior Design and Lean Construction

Architecture | Design | Construction

Copy and content writing for health and wellness, life and business coaches, spiritual healers

Health & Wellness

IT & Tech

BRANDS I WORKED WITH

Book editing for Felipe Engineer Manriquez, Lean Construction and Scrum

Bettina was an absolute pleasure to work with. She was able to weave her writing magic on the blog posts I had drafted ready for my website under a tight deadline. I look forward to the opportunity of working with her again.

Rich Everett

Intuitive Coach

Bettina helped steer me through the creation of my business website and strategic marketing plan. Bettina is a thorough professional, works to a brief, delivers on or before time, and adds entrepreneurial value and insights with astute and focused advice – and a great sense of humour. I enjoyed our project and am sure we will work together again in future.

Peta Seaton

Entrepreneur, Ashton Park Moss Vale

Bettina has been an invaluable part of the leanipd.com team. She quickly got up to speed on the industry and has helped significantly ramp up the website with high-quality content. I couldn't keep up without her. I highly recommend her work.

James Pease

Lean IPD Conultant

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discover How to become a successful author

May 29, 2023 | Books, Business Writing, Publishing, Writing

Do you have an idea for a book and don't know how to start? Are you working on a manuscript and feeling stuck? Do you have a completed book sitting on your shelf and need publicity? I am excited to announce a new collaboration with three industry experts:...

More than Copy: Content Management for Lean IPD blog

Aug 25, 2022 | Case Study, Construction, Copywriting

In 2019, James Pease, Executive Director, Design and Construction at UCSF Medical Center, San Francisco, and Founder of the Lean IPD blog engaged Bettina Deda as content writer and editor. The Lean IPD blog was a small, struggling hobby in a niche market with a lot of...

From Walking in the Dark to Walking in the Sun

Feb 7, 2022 | Books, Case Study, Writing

Construction professional engages Bettina Deda as his business book editor Felipe Engineer-Manriquez, Registered Scrum Master™ and entrepreneur in the construction industry, hired Bettina Deda as writing coach and editor for his book Construction Scrum, released in...

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