Sydney Copywriting and storytelling, Northern Beaches, Interior Design, IT, Tech, coaching

Creative Copywriting & Storytelling meets German accuracy.

With a background in public relations and project management, I help entrepreneurs and corporate teams transform their stories into words that matter.

On time. On target.


What you can expect

creative copywriting, content marketing in sydney northern Beaches, storytelling, workshops

More than Copy

A strategic thinking Partner
Creative Mentoring
Peace of mind

Bettina Deda Copywriter, Content Writer

Structure & Time Management

A born organiser & people's person with excellent project management skills.

Interior-design-advice-home-downsizing-apartment-living-sydney-online

Book Editing

A creative soul, memoir writer, and author of a self-published interior design book. Need help with your business book idea & manuscript? Let's discuss your project!

Services & Industries

blog and newsletter writing,blog management, content writing and editing

Content Creation
Blogs/Newsletters
Case Studies
Business Presentations


blog management, editing, content writing, storytelling

Content Management


content and copywriting, case studies, articles, editing, Sydney copywriter

LinkedIn Profiles


Content marketing workshops, creativity, storytelling

Content Marketing Workshops


business book editing, storytelling, sydney copywriter, sydney editor

Business Book Editing


Copywriting and Editing for Architecture, INterior Design and Lean Construction

Architecture | Design | Construction


Copy and content writing for health and wellness, life and business coaches, spiritual healers

Health & Wellness


Creative copywriting and storytelling for IT, technology, IT services, IT security,

IT & Tech


BRANDS I WORKED WITH

house-and-garden-logo-interior-design-writing
marketing-mechanics-logo
howards-storage-world-logo
house-and-garden-logo-interior-design-writing
the missing link-IT services-writer
Book editing for Felipe Engineer Manriquez, Lean Construction and Scrum
Bettina was an absolute pleasure to work with. She was able to weave her writing magic on the blog posts I had drafted ready for my website under a tight deadline. I look forward to the opportunity of working with her again.
Rich Everett

Intuitive Coach

Bettina helped steer me through the creation of my business website and strategic marketing plan. Bettina is a thorough professional, works to a brief, delivers on or before time, and adds entrepreneurial value and insights with astute and focused advice – and a great sense of humour. I enjoyed our project and am sure we will work together again in future.
Peta Seaton

Entrepreneur, Ashton Park Moss Vale

Bettina has been an invaluable part of the leanipd.com team. She quickly got up to speed on the industry and has helped significantly ramp up the website with high-quality content. I couldn't keep up without her. I highly recommend her work.
James Pease

Lean IPD Conultant

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Visit Bettina's Blog

The Turning Point: Creative non-fiction from the heart

The Turning Point: Creative non-fiction from the heart

I am thrilled to announce the publication of my story A Conversation without Words in The Turning Point, an anthology of moments that changed people's lives, edited by Gareth St. John Thomas. What's even more exciting is that my story was chosen from more than 100...

The Benefits of Ballroom Dancing

The Benefits of Ballroom Dancing

Since I started ballroom dancing at the age of 52, a lot of people commented on my new passion. Men mostly encouraged me: ‘That’s great, keep dancing!’ Most women exclaimed with excitement in their eyes: ‘This is awesome! I always wanted to learn how to dance!’ When I...

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