Sydney Copywriting and storytelling, Northern Beaches, Interior Design, IT, Tech, coaching

Creative Copywriting & Storytelling meet German accuracy.

With a background in public relations, I help entrepreneurs and corporate teams in the construction industry tell their stories in words that matter.

On time. On target.

What you can expect

creative copywriting, content marketing in sydney northern Beaches, storytelling, workshops

More than Copy

A strategic thinking Partner
Specialising in Architecture/Design/Construction
Creative Mentoring

Bettina Deda, writer, author, editor

Structure & Time Management

A born organiser & people person with excellent project management skills.

Construction Scrum by Felipe Engineer Manriquez edited by Bettina Deda, leanIPD, scrum, agile

Book Editing & Publishing

A creative soul and author of two books. Need help with your business book idea & manuscript? Let's discuss your project!

Services & Industries

blog and newsletter writing,blog management, content writing and editing

Content Creation
Case Studies
Website Copy

blog management, editing, content writing, storytelling

Content Management

content and copywriting, case studies, articles, editing, Sydney copywriter

LinkedIn Profiles

Content marketing workshops, creativity, storytelling

Content Marketing Workshops

business book editing, storytelling, sydney copywriter, sydney editor

Author Consulting
Writing Coaching
Editing & Publishing

Copywriting and Editing for Architecture, INterior Design and Lean Construction

Architecture | Design | Construction

Copy and content writing for health and wellness, life and business coaches, spiritual healers

Health & Wellness

Creative copywriting and storytelling for IT, technology, IT services, IT security,

IT & Tech


Renworx, Construction
Book editing for Felipe Engineer Manriquez, Lean Construction and Scrum
Ela Staniak Leadership coach
the missing link-IT services-writer
Oracle research

Bettina is an engaging and skilled writer, dedicated and diligent in all areas of the craft. I enjoyed working with Bettina while she worked with ArchiPro and highly recommend her. Her commitment to research and attention to detail was greatly appreciated. I wish her well in her next chapter!

Katrina Hobbs

Managing Editor, ArchiPro

Bettina helped steer me through the creation of my business website and strategic marketing plan. Bettina is a thorough professional, works to a brief, delivers on or before time, and adds entrepreneurial value and insights with astute and focused advice – and a great sense of humour. I enjoyed our project and am sure we will work together again in future.
Peta Seaton

Entrepreneur, Ashton Park Moss Vale

Bettina has been an invaluable part of the team. She quickly got up to speed on the industry and has helped significantly ramp up the website with high-quality content. I couldn't keep up without her. I highly recommend her work.

James Pease

Lean IPD Conultant

Visit Bettina's Blog

New Storytelling event on the Northern Rivers

New Storytelling event on the Northern Rivers

Monica Rosenfeld started Stories that Stir in February 2022 in Sydney. After attending my first event in June last year, I was hooked and kept returning. The Stories that Stir event series was designed to break down barriers, stir conversation and inspire positive...

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