As a creative mentor, I love helping people transform their creative ideas into practical solutions and accomplish their personal and professional goals.
With a background in public relations and corporate writing, I am passionate about helping business owners tell their unique story with compelling content that addresses their target market. I offer SEO copywriting for web, content writing and content marketing services. I also write freelance for design and lifestyle blogs and magazines. I am the author of Downsize with Style, a practical style guide to create a happy home in a more compact space.
As much as I love writing, I am an advocate for conscious living and love helping people make healthier choices to improve their lifestyle.
On my blog, you will find posts about my journey to freedom and independence, living with less, things that I love, and writing.
Work with Me
I invite you to work with me as content and copywriter, workshop presenter, and speaker.
Interested in downsizing and apartment living? Browse my book website and free resources.
Writer
Do you need help with SEO copywriting, corporate writing or content marketing? Find out more here.
Author
Here's how to create a happy home in a smaller space. Visit the Downsize with Style book website to learn more about Bettina’s roadmap to downsizing success.
Speaker
Planning a workshop or event? Bettina can customise presentations on various topics for your audience.
Bettina was an absolute pleasure to work with. She was able to weave her writing magic on the blog posts I had drafted ready for my website under a tight deadline. I look forward to the opportunity of working with her again.
Rich EverettBettina helped steer me through the creation of my business website and strategic marketing plan. Bettina is a thorough professional, works to a brief, delivers on or before time, and adds entrepreneurial value and insights with astute and focused advice – and a great sense of humour. I enjoyed our project and am sure we will work together again in future.
Peta SeatonBettina helps Geberit a lot telling our great story with her creative writing and ideas. We appreciate and value her enthusiasm and professionalism that reflects in the success of the case studies, advertorials she has created.
Borbala JarmiBrands I Worked With
Choose from our FREE checklists 5 Powerful Habits to Spark Your Creativity or 7 Things to Consider When Downsizing and receive our occasional newsletter with tips and smart resources to live with intention and more mindfully every single day.
Visit Bettina's Blog
Downsizing Your Home: Free Information Session in Sydney
Planning to downsize your home? If you are like most people, the hardest part is to let go of stuff. Furniture, collectables, photo albums and many more things we have accumulated over a lifetime. Additionally, most people are very change-resistant. They fear the unknown. The lack the courage to step out of their comfort zone to explore new opportunities. Join the author of Downsize with Style for a free information session with Kokoda Residences on Sydney’s North Shore on the 31 January 2019.
5 Essential Steps to Getting Published in a Magazine
Bettina Deda shares her five tips for aspiring freelance writers who want to get published in magazines.
CopyCon 2018: Resources Every Copywriter Should Know
I recently had the pleasure to attend CopyCon, the Australian conference for Copywriters, organised for the second time by the fabulous Kate Toon. Kate is not only a lovely person, she also runs The Clever Copywriting School. I joined her tribe at the end...