by Bettina Deda | Mar 6, 2026 | AEC Thought Leadership, Construction, Creativity, Design Thinking |
The 90-Day Thought Leadership Sprint You don’t need more time.You need a tighter plan. Most AEC professionals I speak to don’t suffer from a lack of ideas. They suffer from sprawl. Notes scattered across notebooks. Drafts half-started. A vague intention to “publish...
by Bettina Deda | Feb 20, 2026 | AEC Thought Leadership, Creativity |
AEC Thought Leadership: The Iteration Advantage For experienced AEC professionals, the stakes feel high. Reputation has been hard-won. Opinions are informed by decades of delivery, not hot takes. Publishing, whether a LinkedIn post, an article, or a book, can feel...
by Bettina Deda | Jan 23, 2026 | AEC Thought Leadership, Business Writing, Construction, Creativity |
Prototype Your Platform and Visibility: Build, Don’t Wait If you want influence in the AEC industry, the real risk isn’t starting too early. It’s waiting too long. Procrastination can have many forms: Waiting until the idea is sharper. Waiting until the schedule...
by Bettina Deda | Jan 2, 2026 | AEC Thought Leadership, Construction, Creativity |
Data convinces. Stories stick. In AEC, we need both. If you’ve spent decades in architecture, engineering, or construction, chances are you’ve told yourself: “I’m not a storyteller. I deal in facts.” There are many senior AEC consultants with a deep level of...
by Bettina Deda | Nov 19, 2025 | AEC Thought Leadership, Construction, Creativity, Publishing, Writing |
AEC professionals are used to coordinating multidisciplinary teams, engaging with stakeholders, navigating uncertainty, and bringing ambitious ideas into reality. Yet when it comes to building influence or showing up consistently online, you may feel stuck, scattered,...
by Bettina Deda | Aug 11, 2025 | Books, Creativity, Publishing, Writing |
When you think of the Hero’s Journey, you might picture epic tales—The Odyssey, Star Wars, or The Lord of the Rings. But this timeless story structure isn’t just for fiction or film. It’s one of the most powerful tools you can use in your business book. At its core,...
