by Bettina Deda | Nov 19, 2025 | AEC Thought Leadership, Construction, Creativity, Publishing, Writing |
AEC professionals are used to coordinating multidisciplinary teams, engaging with stakeholders, navigating uncertainty, and bringing ambitious ideas into reality. Yet when it comes to building influence or showing up consistently online, you may feel stuck, scattered,...
by Bettina Deda | Nov 11, 2025 | AEC Thought Leadership, Construction, Publishing, Writing |
Great influence doesn’t happen by accident — it’s designed with the same discipline as a building. Professionals in AEC (Architecture, Engineering, Construction) instinctively understand structure. You wouldn’t pour a foundation without a plan; yet so many...
by Bettina Deda | Nov 4, 2025 | Construction, Publishing, Writing |
Why silence is the most expensive strategy of all In the world of architecture, engineering, and construction (AEC), leaders are wired for precision, accountability, and results. You don’t move until the design is validated, the plan signed off, and the numbers...
by Bettina Deda | Aug 11, 2025 | Books, Creativity, Publishing, Writing |
When you think of the Hero’s Journey, you might picture epic tales—The Odyssey, Star Wars, or The Lord of the Rings. But this timeless story structure isn’t just for fiction or film. It’s one of the most powerful tools you can use in your business book. At its core,...
by Bettina Deda | Jul 28, 2025 | Books, Creativity, Publishing, Writing |
Have you ever tried writing a book (or any other long-form writing project) using a standard word processor? If yes, you know the struggle: juggling chapters, keeping track of research, and scrolling endlessly to find that one paragraph you swore you wrote somewhere...
by Bettina Deda | Jul 14, 2025 | Books, Publishing, Writing |
In the design and construction industry, we’re used to working with blueprints and schedules— tools that ensure clarity, direction, and success. Storytelling deserves the same structure. This last article in our series, The Power of Storytelling, suggests a checklist...
