Sydney Copywriting and storytelling, Northern Beaches, Interior Design, IT, Tech, coaching

Creative Copywriting & Storytelling meet German accuracy.

With a background in public relations, I help entrepreneurs and corporate teams in the construction industry tell their stories in words that matter.

On time. On target.


What you can expect

creative copywriting, content marketing in sydney northern Beaches, storytelling, workshops

More than Copy

A strategic thinking Partner
Specialising in Architecture/Design/Construction
Creative Mentoring

Bettina Deda, writer, author, editor

Book Writing Coach

A born organiser & people person with excellent project management skills to help you share your ideas with the world.

Construction Scrum by Felipe Engineer Manriquez edited by Bettina Deda, leanIPD, scrum, agile

Book Editing & Publishing

Need help getting your business book idea off the ground or finishing your manuscript? Let's discuss your project!

Services & Industries

blog and newsletter writing,blog management, content writing and editing

Content Creation
Editorials
Case Studies
Website Copy


blog management, editing, content writing, storytelling

Content Management
Newsletters


content and copywriting, case studies, articles, editing, Sydney copywriter

LinkedIn Profiles


Content marketing workshops, creativity, storytelling

Content Marketing Workshops


business book editing, storytelling, sydney copywriter, sydney editor

Author Consulting
Writing Coaching
Editing & Publishing


Copywriting and Editing for Architecture, INterior Design and Lean Construction

Architecture | Design | Construction


Creative copywriting and storytelling for IT, technology, IT services, IT security,

IT | Tech


Health and Wellness writer and nutritonist Bettina Deda

Wellness | Nutrition


BRANDS I WORKED WITH

house-and-garden-logo-interior-design-writing
ArchiPro
howards-storage-world-logo
house-and-garden-logo-interior-design-writing
Renworx, Construction
Book editing for Felipe Engineer Manriquez, Lean Construction and Scrum
Ela Staniak Leadership coach
the missing link-IT services-writer
Oracle research

Getting connected to Bettina is the best thing that could have happened to my writing ambitions. I have been keeping my book idea on the back burner as just that, an idea, for way too long until making a lucky connection and being referred to Bettina by colleagues at the Lean Construction institute as an author consultant and coach.

Working together in an online Book Strategy Workshop, we were able to map out the entire structure of the book within two hours and Bettina was also very helpful with writing tips, goal setting and accountability strategies so I can stay on track with weekly writing goals. In addition, she suggested writing exercises and input on my early writing to help me find my voice and writing style will be instrumental in on-going self-edits.

I look forward to continuing to work with Bettina as she has a wonderful coaching style and brings a wealth of information to share with budding authors.

Christian Pikel

Managing Principal, The ReAlignment Group

Bettina is an engaging and skilled writer, dedicated and diligent in all areas of the craft. I enjoyed working with Bettina while she worked with ArchiPro and highly recommend her. Her commitment to research and attention to detail was greatly appreciated. I wish her well in her next chapter!

Katrina Hobbs

Managing Editor, ArchiPro

Bettina has been an invaluable part of the leanipd.com team. She quickly got up to speed on the industry and has helped significantly ramp up the website with high-quality content. I couldn't keep up without her. I highly recommend her work.

James Pease

Lean IPD Conultant

Visit Bettina's Blog

From Walking in the Dark to Walking in the Sun

From Walking in the Dark to Walking in the Sun

Construction professional engages Bettina Deda as his business book editor Felipe Engineer-Manriquez, Registered Scrum Master™ and entrepreneur in the construction industry, hired Bettina Deda as writing coach and editor for his book Construction Scrum, released in...

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