Creative Copywriting & Storytelling meet German accuracy.
With a background in public relations, I help entrepreneurs and corporate teams in the construction industry tell their stories in words that matter.
On time. On target.
What you can expect
More than Copy
A strategic thinking Partner
Specialising in Architecture/Design/Construction
Creative Mentoring
Book Editing & Publishing
Need help getting your business book idea off the ground or finishing your manuscript? Let's discuss your project!
Services & Industries
Content Creation
Editorials
Case Studies
Website Copy
Content Management
Newsletters
LinkedIn Profiles
Content Marketing Workshops
Author Consulting
Writing Coaching
Editing & Publishing
Architecture | Design | Construction
IT | Tech
Wellness | Nutrition
Getting connected to Bettina is the best thing that could have happened to my writing ambitions. I have been keeping my book idea on the back burner as just that, an idea, for way too long until making a lucky connection and being referred to Bettina by colleagues at the Lean Construction institute as an author consultant and coach.
Working together in an online Book Strategy Workshop, we were able to map out the entire structure of the book within two hours and Bettina was also very helpful with writing tips, goal setting and accountability strategies so I can stay on track with weekly writing goals. In addition, she suggested writing exercises and input on my early writing to help me find my voice and writing style will be instrumental in on-going self-edits.
I look forward to continuing to work with Bettina as she has a wonderful coaching style and brings a wealth of information to share with budding authors.
Bettina is an engaging and skilled writer, dedicated and diligent in all areas of the craft. I enjoyed working with Bettina while she worked with ArchiPro and highly recommend her. Her commitment to research and attention to detail was greatly appreciated. I wish her well in her next chapter!
Bettina has been an invaluable part of the leanipd.com team. She quickly got up to speed on the industry and has helped significantly ramp up the website with high-quality content. I couldn't keep up without her. I highly recommend her work.
Visit Bettina's Blog
discover How to become a successful author
Do you have an idea for a book and don't know how to start? Are you working on a manuscript and feeling stuck? Do you have a completed book sitting on your shelf and need publicity? I am excited to announce a new collaboration with three industry experts:...
More than Copy: Content Management for Lean IPD blog
In 2019, James Pease, Executive Director, Design and Construction at UCSF Medical Center, San Francisco, and Founder of the Lean IPD blog engaged Bettina Deda as content writer and editor. The Lean IPD blog was a small, struggling hobby in a niche market with a lot of...
From Walking in the Dark to Walking in the Sun
Construction professional engages Bettina Deda as his business book editor Felipe Engineer-Manriquez, Registered Scrum Master™ and entrepreneur in the construction industry, hired Bettina Deda as writing coach and editor for his book Construction Scrum, released in...