Sydney Copywriting and storytelling, Northern Beaches, Interior Design, IT, Tech, coaching

Creative Copywriting & Storytelling meet German accuracy.

With a background in public relations, I help entrepreneurs and corporate teams in the construction industry tell their stories in words that matter.

On time. On target.

What you can expect

creative copywriting, content marketing in sydney northern Beaches, storytelling, workshops

More than Copy

A strategic thinking Partner
Specialising in Architecture/Design/Construction
Creative Mentoring

Bettina Deda, writer, author, editor

Structure & Time Management

A born organiser & people person with excellent project management skills.

Construction Scrum by Felipe Engineer Manriquez edited by Bettina Deda, leanIPD, scrum, agile

Book Editing & Publishing

A creative soul and author of two books. Need help with your business book idea & manuscript? Let's discuss your project!

Services & Industries

blog and newsletter writing,blog management, content writing and editing

Content Creation
Case Studies
Website Copy

blog management, editing, content writing, storytelling

Content Management

content and copywriting, case studies, articles, editing, Sydney copywriter

LinkedIn Profiles

Content marketing workshops, creativity, storytelling

Content Marketing Workshops

business book editing, storytelling, sydney copywriter, sydney editor

Author Consulting
Writing Coaching
Editing & Publishing

Copywriting and Editing for Architecture, INterior Design and Lean Construction

Architecture | Design | Construction

Copy and content writing for health and wellness, life and business coaches, spiritual healers

Health & Wellness

Creative copywriting and storytelling for IT, technology, IT services, IT security,

IT & Tech


Renworx, Construction
Book editing for Felipe Engineer Manriquez, Lean Construction and Scrum
Ela Staniak Leadership coach
the missing link-IT services-writer
Oracle research

Getting connected to Bettina is the best thing that could have happened to my writing ambitions. I have been keeping my book idea on the back burner as just that, an idea, for way too long until making a lucky connection and being referred to Bettina by colleagues at the Lean Construction institute as an author consultant and coach.

Working together in an online Book Strategy Workshop, we were able to map out the entire structure of the book within two hours and Bettina was also very helpful with writing tips, goal setting and accountability strategies so I can stay on track with weekly writing goals. In addition, she suggested writing exercises and input on my early writing to help me find my voice and writing style will be instrumental in on-going self-edits.

I look forward to continuing to work with Bettina as she has a wonderful coaching style and brings a wealth of information to share with budding authors.

Christian Pikel

Managing Principal, The ReAlignment Group

Bettina is an engaging and skilled writer, dedicated and diligent in all areas of the craft. I enjoyed working with Bettina while she worked with ArchiPro and highly recommend her. Her commitment to research and attention to detail was greatly appreciated. I wish her well in her next chapter!

Katrina Hobbs

Managing Editor, ArchiPro

Bettina has been an invaluable part of the team. She quickly got up to speed on the industry and has helped significantly ramp up the website with high-quality content. I couldn't keep up without her. I highly recommend her work.

James Pease

Lean IPD Conultant

Visit Bettina's Blog

New Storytelling event on the Northern Rivers

New Storytelling event on the Northern Rivers

Monica Rosenfeld started Stories that Stir in February 2022 in Sydney. After attending my first event in June last year, I was hooked and kept returning. The Stories that Stir event series was designed to break down barriers, stir conversation and inspire positive...

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