AEC Authority Coach
I help executives, consultants, and business owners in architecture, engineering, and construction
turn their expertise into authority – through books that build authority and content ecosystems that amplify influence long after publishing.
Global perspective, local execution.
Two Pathways to Authority
✍️ Build My Authority
You’ve got the expertise — now it’s time to put it on the page.
I’ll guide you from scattered ideas to a published book and content strategy that cements your credibility. With a clear roadmap, you’ll finally stop second-guessing, finish what you’ve started, and hold the book that positions you as a trusted thought leader in AEC.
Outcomes:
- A published book that captures your legacy
- A clear, strategic content ecosystem that builds visibility
- Confidence knowing your ideas are structured, polished, and out in the world
📈 Amplify My Influence
Your book was just the beginning — now let’s make it work harder.
I’ll help you repurpose and amplify your existing content so your voice is heard in more rooms, by more decision-makers, without adding to your workload. Think of it as lean marketing for thought leaders: efficient, strategic, and built for impact.
Outcomes:
- A repurposing plan that multiplies your reach across LinkedIn, articles, and keynotes
- Consistent visibility that attracts invitations and opportunities
- A content engine that extends your influence while you stay focused on your business
Getting connected to Bettina is the best thing that could have happened to my writing ambitions. I have been keeping my book idea on the back burner as just that, an idea, for way too long until making a lucky connection and being referred to Bettina by colleagues at the Lean Construction institute as an author consultant and coach.
Working together in an online Book Strategy Workshop, we were able to map out the entire structure of the book within two hours and Bettina was also very helpful with writing tips, goal setting and accountability strategies so I can stay on track with weekly writing goals. In addition, she suggested writing exercises and input on my early writing to help me find my voice and writing style will be instrumental in on-going self-edits.
I look forward to continuing to work with Bettina as she has a wonderful coaching style and brings a wealth of information to share with budding authors.
Bettina is an engaging and skilled writer, dedicated and diligent in all areas of the craft. I enjoyed working with Bettina while she worked with ArchiPro and highly recommend her. Her commitment to research and attention to detail was greatly appreciated. I wish her well in her next chapter!
Bettina has been an invaluable part of the leanipd.com team. She quickly got up to speed on the industry and has helped significantly ramp up the website with high-quality content. I couldn't keep up without her. I highly recommend her work.
Visit Bettina's Blog
Empathy: The Foundation of Every AEC Thought Leader
You can’t lead an industry you don’t listen t In AEC, precision is paramount: plans measured to the millimetre, fine-tuned schedules, and budgets tracked to the cent. Yet when it comes to communication, many leaders still default to assumptions. They speak from...
The Design Thinking Blueprint for Influence
AEC professionals are used to coordinating multidisciplinary teams, engaging with stakeholders, navigating uncertainty, and bringing ambitious ideas into reality. Yet when it comes to building influence or showing up consistently online, you may feel stuck, scattered,...
AEC Thought Leadership Is a Design Challenge
Great influence doesn’t happen by accident — it’s designed with the same discipline as a building. Professionals in AEC (Architecture, Engineering, Construction) instinctively understand structure. You wouldn’t pour a foundation without a plan; yet so many...