As a creative mentor, I love helping people transform their creative ideas into practical solutions and accomplish their personal and professional goals.

With a background in public relations and corporate writing, I am passionate about helping business owners tell their unique story with compelling content that addresses their target market. I offer SEO copywriting for web, content writing and content marketing services. I also write freelance for design and lifestyle blogs and magazines. I am the author of Downsize with Style, a practical style guide to create a happy home in a more compact space.

As much as I love writing, I am an advocate for conscious living and love helping people make healthier choices to improve their lifestyle.

On my blog, you will find posts about my journey to freedom and independence, living with less, things that I love, and writing.

Work with Me

I invite you to work with me as content and copywriter, workshop presenter, and speaker

Interested in downsizing and apartment living? Browse my book website and free resources.



Do you need help with SEO copywriting, corporate writing or content marketing? Find out more here.


Here's how to create a happy home in a smaller space. Visit the Downsize with Style book website to learn more about Bettina’s roadmap to downsizing success.


Planning a workshop or event? Bettina can customise presentations on various topics for your audience.

Brands I Worked With



Choose from our FREE checklists 5 Powerful Habits to Spark Your Creativity or 7 Things to Consider When Downsizing and receive our occasional newsletter with tips and smart resources to live with intention and more mindfully every single day.

Latest's Posts from Bettina's Blog

CopyCon 2018: Resources Every Copywriter Should Know

I recently had the pleasure to attend CopyCon, the Australian conference for Copywriters, organised for the second time by the fabulous Kate Toon. Kate is not only a lovely person, she also runs The Clever Copywriting School. I joined her tribe at the end...

My Memoir Writing Journey: Never Give up

In 2015, Bettina started writing about her life and sharing her experiences in a series of blog posts. In this post, she explains how a life-changing Kahuna massage triggered a new memoir manuscript.

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