by Bettina Deda | Nov 11, 2025 | AEC Thought Leadership, Construction, Publishing, Writing |
Great influence doesn’t happen by accident — it’s designed with the same discipline as a building. Professionals in AEC (Architecture, Engineering, Construction) instinctively understand structure. You wouldn’t pour a foundation without a plan; yet so many...
by Bettina Deda | Nov 4, 2025 | Construction, Publishing, Writing |
Why silence is the most expensive strategy of all In the world of architecture, engineering, and construction (AEC), leaders are wired for precision, accountability, and results. You don’t move until the design is validated, the plan signed off, and the numbers...
by Bettina Deda | Aug 22, 2023 | Books, Business Writing, Creativity, Publishing, Writing |
Writing a business book can be a long and challenging journey with lots of ups and downs. You’re your manuscript has been edited and your book is about to be released to the world–whether self-published or through a commercial publisher–it’s time to promote it and...
by Bettina Deda | Jul 18, 2023 | Books, Business Writing, Creativity |
Creativity acts as the driving force and breathes life into words transforming them into a compelling story. Whether you are writing fiction or non-fiction, including business writing and business books, writers are constantly in the pursuit of fueling their...
by Bettina Deda | Feb 7, 2022 | Books, Case Study, Writing |
Construction professional engages Bettina Deda as his business book editor Felipe Engineer-Manriquez, Registered Scrum Master™ and entrepreneur in the construction industry, hired Bettina Deda as writing coach and editor for his book Construction Scrum, released in...
