How I Built my Author Platform

How I Built my Author Platform

My new author platform BettinaDeda.com is on air – a project I started in December last year. The initial trigger to work on a new website was the fact that I was finalising the first draft of my memoir manuscript at the end of 2015. I started to wonder how to integrate my forthcoming memoir in my existing business website Bettina Deda colour design. I had already self-published a non-fiction book related to my interior design business in 2014 and had added several book landing pages to my website. To plug my cross-cultural memoir onto this page did not seem to work. Although I have mentioned my life-long passion for colour and interiors in my life story, I couldn’t see a home for the narrative non-fiction work on my business website.

Why Mood Boards Encourage Design Thinking

Being a big fan of mood boards and vision boards, I have realised how powerful this tool is to help me accomplish my goals and encourage design thinking. For the first time in 2015, I started the year with a vision board to manifest my personal goals for the upcoming...

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