by Bettina Deda | Aug 11, 2025 | Books, Creativity, Publishing, Writing |
When you think of the Hero’s Journey, you might picture epic tales—The Odyssey, Star Wars, or The Lord of the Rings. But this timeless story structure isn’t just for fiction or film. It’s one of the most powerful tools you can use in your business book. At its core,...
by Bettina Deda | Jul 28, 2025 | Books, Creativity, Publishing, Writing |
Have you ever tried writing a book (or any other long-form writing project) using a standard word processor? If yes, you know the struggle: juggling chapters, keeping track of research, and scrolling endlessly to find that one paragraph you swore you wrote somewhere...
by Bettina Deda | Jul 14, 2025 | Books, Publishing, Writing |
In the design and construction industry, we’re used to working with blueprints and schedules— tools that ensure clarity, direction, and success. Storytelling deserves the same structure. This last article in our series, The Power of Storytelling, suggests a checklist...
by Bettina Deda | Jun 30, 2025 | Books, Publishing, Writing |
When it comes to telling your story, it’s easy to get caught up in what you’re going to say — the facts, the achievements, the data points. But here’s the thing: how you say it is just as important — maybe even more. Creative writers talk a lot about tone of voice...
by Bettina Deda | Jun 16, 2025 | Books, Publishing, Writing |
When you integrate storytelling into your content, you’re not just sharing information, you’re building trust, credibility, and engagement. A great example is the book Construction Scrum by Felipe Engineer-Manriquez. When working with the author, we merged...
