by Bettina Deda | Mar 20, 2026 | AEC Thought Leadership, Construction, Design Thinking |
From Expertise to Legacy in AEC Your projects might end.But your ideas can outlast your career. In AEC, we are trained to think in deliverables. Buildings completed. Programs closed out. Portfolios wrapped and archived. Even the most complex projects eventually reach...
by Bettina Deda | Mar 6, 2026 | AEC Thought Leadership, Construction, Creativity, Design Thinking |
The 90-Day Thought Leadership Sprint You don’t need more time.You need a tighter plan. Most AEC professionals I speak to don’t suffer from a lack of ideas. They suffer from sprawl. Notes scattered across notebooks. Drafts half-started. A vague intention to “publish...
by Bettina Deda | Dec 5, 2025 | AEC Thought Leadership, Construction |
You can’t lead an industry you don’t listen t In AEC, precision is paramount: plans measured to the millimetre, fine-tuned schedules, and budgets tracked to the cent. Yet when it comes to communication, many leaders still default to assumptions. They speak from...
by Bettina Deda | Nov 19, 2025 | AEC Thought Leadership, Construction, Creativity, Publishing, Writing |
AEC professionals are used to coordinating multidisciplinary teams, engaging with stakeholders, navigating uncertainty, and bringing ambitious ideas into reality. Yet when it comes to building influence or showing up consistently online, you may feel stuck, scattered,...
by Bettina Deda | Dec 19, 2019 | Dancing, Travel, Writing |
Dancing, travelling, writing, and helping people become healthier – that pretty much sums up 2019 for me. Reflecting on the past 12 months, I realise how much actually happened; small achievements and significant milestones. A rollercoaster of ups and downs, happiness...
